You know you’ve arrived when your brand enters the common lexicon. How often are we told to “Google” something rather than look it up? A lot.

It could be fair to say that while Google didn’t write the search text book, it did refine it into an art. SMK takes a look at the latest figures from Piksoul about Google and the weird, wonderful world of search.

Lots of zeros

Any stats relating to Google generally involves lots of zeros, and search is no exception.

Google has indexed over 100 million gigabytes of information about web pages, a task that required 1 million computing hours to accomplish.

Around the world

The average Google search query will travel 1500 miles and via several data centres around the globe before returning to you with an answer.

On average Google will start giving you options within one tenth of a second.

Ranking

As you start typing Google Instant uses 200 signals to suggest appropriate web pages. These signals include how often the page is updated, spell checks, the amount of words on a page and links to other websites.

Google makes over 500 adjustments to the algorithm every year.

Results

The web pages that most appropriately meet these criteria are displayed first.

Since 2003 Google has answered 450 billion unique search queries, and 16 per cent of searches users generate every day are new.

To find out more visit piksoul.com.

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