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Number Crunch: Yelp 2016

While Facebook might be slowly closing in on the location game, Yelp's been doing it longer than most.

Today we're taking a closer look at the plucky geo-location app and social network.

Yelp all about it

Yelp was founded in 2004 by former PayPal employees Jeremy Stoppelman and Russel Simmons.

The pair first came up with the idea after Stoppelman caught a cold, and had trouble finding recommendations for a good doctor.

They pair settled on the term Yelp as a shortening of Yellow Pages.

Check in

Today Yelp now has 142 million monthly unique visitors.

The split between desktop and mobile is fairly even: 75 million are desktop, 66 million are mobile.

New reviews

To date Yelpers have created over 100 million reviews on the site. Over 70% of these come from mobile.

Yelp also gives directions over 200,000 times a day.

Business savvy

Yelp isn't just for users checking in with their friends. There are currently over 2 million businesses registered on Yelp, and over 100,000 advertisers.

At any given time there's 80,000 live deals on Yelp.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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