[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Number Crunch: YouTube

When it comes to writing up stats about social networks, not one comes close to YouTube. 

It not the be the biggest but YouTube offers so many mind-blowing facts and figures that it's hard to know where to start.

However we here at SMK are always up for a challenge and have put together list of what we consider the latest and most gob-smacking YouTube stats.

The billion club

YouTube has long enjoyed a healthy visitation rate of over 1 billion monthly users.

These users are a fairly industrious lot, watching 4 billion videos every day and some 6 billion hours of video every month.

The cycle

When these users aren't watching or commenting on videos, many of them are uploading new ones and starting the cycle again. 

At latest count 100 hours of video uploaded to YouTube every minute.

Teenage fan club

YouTube is uniformly popular around the globe. 80 per cent of YouTube traffic originates outside the US, while China is reported to have 60 million users. YouTube is also available in 61 languages.

14 per cent of US adults admit to accessing YouTube at work, while 50 per cent of US teens list YouTube as their favourite website.

Top of the pops

The most subscribed channel on YouTube is Music with over 85 million subscribers. Coming a close second is Gaming with 79 million subscribers.

Music website Vevo is the most popular YouTube partner with 47 million viewers, while Gangnam Style remains, for better or worse, the most popular YouTube clip of all time with over 1 billion views. 

Money bags

Brands spent US$5.6 billion on YouTube advertising in 2013, while over the same period YouTube pocketed a tidy US$1.96 billion from global ad revenue.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU