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COACHING AND SUPPORT

Expert-Led Guidance in AI, Social Media & Digital Comms – When You Need It Most

Whether you’re navigating algorithm changes, planning a high-stakes campaign, or embedding AI into your workflows, SMK’s coaching and support services help you make smarter decisions, faster.

Get real-time access to senior strategists with deep hands-on expertise across AI-driven marketing, platform strategy, and digital communications.

No theory. No fluff. Just focused support grounded in what’s working right now.

BOOK A DISCOVERY CALL

OUR COACHING FORMATS

Whether you’re leading a team, flying solo, or upskilling fast, we’ve got a format to suit your goals and pace.

One-to-One Coaching​

Personalised, senior-level support tailored to your specific challenges.

Best for:

  • CMOs and marketing leads navigating transformation
  • Practitioners needing campaign support or platform guidance
  • Comms teams tackling complex messaging or content issues

We help with:

  • Social media strategy and ad optimisation (Meta, LinkedIn, TikTok, Google)
  • AI tools, workflows and prompt engineering
  • Content planning, stakeholder messaging, risk and policy

Includes:

  • 60-minute Zoom sessions
  • Optional session recaps and next-step action plans

Outcome: Clear direction, stronger decisions, better outcomes – fast

Strategic Sprints (2–4 Weeks)

Tightly scoped support to get stuck projects moving or new initiatives live.

Best for:

  • Social campaigns underperforming or delayed
  • Teams integrating AI but struggling with rollout
  • Launching new content strategies, formats or workflows

Includes:

  • 3–4 Zoom sessions over 2–4 weeks
  • Shared sprint board (Notion, Trello)
  • In-between check-ins or reviews

Sprint examples:

  • Turn around Meta ad performance in a fortnight
  • Launch your first AI-assisted TikTok campaign
  • Rebuild your LinkedIn presence for engagement and visibility
  • Develop a comms plan that cuts through noise

Outcome: Clear progress, tangible wins, execution-ready assets

Capability Bootcamps (4–6 Weeks)

Structured, hands-on upskilling for individuals or small teams.

Best for:

  • Upskilling staff in critical areas like AI, ads, and comms
  • Onboarding new hires into high-performing digital teams
  • Government, NFP or agency teams building internal capability

Includes:

  • Weekly coaching sessions with practical tasks
  • Resources, templates and implementation checklists
  • Optional 1:1 or group format (up to 6 participants)

Bootcamp topics:

  • AI for Marketing & Comms: Tools, Prompts, Workflows
  • Social Media Advertising Mastery (Meta, LinkedIn, TikTok)
  • Content Strategy & SEO for High-Impact Campaigns
  • Government & Public Comms Essentials

Outcome: Confident teams, stronger campaigns, scalable skills

Retained Support Packages

Ongoing access to a fractional digital advisor – without the overhead.

Best for:

  • Teams without senior digital leadership
  • Organisations needing trusted support across fast-changing platforms
  • Leaders looking to embed AI, improve media performance, or align teams

Includes:

  • Monthly coaching sessions
  • Async support via Slack/email
  • Ad hoc reviews, troubleshooting and strategic input

Outcome: Stronger direction, consistent performance, and less guesswork

What We Specialise In

Our coaching is grounded in deep practitioner knowledge, particularly across:

✔ AI in Marketing & Communications
Prompt engineering, AI workflow design, campaign automation

✔ Social Media Strategy & Execution
Ad performance, content planning, algorithm navigation, platform integration

✔ Digital Comms & Stakeholder Engagement
Clear messaging, public sector communications, risk management, internal buy-in

We work with teams who need real-world help in high-impact, high-visibility areas—and we deliver outcomes fast.

It’s ideal for:

Marketing & Comms Leaders

Sharpen strategy, improve outcomes, and build internal alignment

Digital Practitioners & Specialists

Solve daily blockers, optimise campaigns, and upskill in real-time

Government & Public Sector

Navigate risk, improve messaging, and deliver confidently

Agencies & Consultants

Build team capability, scale delivery, or get an expert second opinion

Why SMK Coaching?

Since 2009, we’ve worked with 1,500+ organisations to deliver clear, practical digital capability uplift.

Our edge:

  • Deep expertise in AI, social media and digital communications
  • Senior strategists, not trainers or generalists
  • Formats designed for speed, clarity and impact
  • Results you can see and act on immediately

Coaching Enquiries

Email: hello@smk.co

Let’s Solve Something Together

Not sure which format is right? Book a quick discovery call, and we’ll help map the right coaching solution for your goals.