After much speculation, rumour and scuttlebutt, Pinterest has finally taken the plunge into monetisation.

Promoted Pins

Four years after launching Pinterest is now selling ads, which are being dubbed Promoted Pins.

Promoted Pins were first announced in September, and now Pinterest is partnering with a select group of brands including Target, Kraft and Target to power the ads, which will appear in search and category feeds.

Tasteful not trashy

“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback— so that Pinterest continues to be a great experience for everyone,” explained Pinterest Product Manager Julie Black in a blog post.

At this stage Promoted Pins are still in a testing phase, with a wider roll out expected later this year.

Pinning marketers hopes?

While Pinterest isn't one of the largest social media platforms, it does have an engaged, and affluent, community of users. 

The platform attracts around 35 million unique monthly visitors, of which 86 per cent are female. Some studies suggest that Pinterest is more successful at social sharing than email. 

Time will tell is the Promoted Pins will continue the trend and answer many a marketer's dream.

To find out more visit blog.pinterest.com. 

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