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Pinterest’s new video offering

Video's been kind of a big deal on social for awhile now, with Snapchat and Facebook seeing 8 – 10 billion views per day.

Now Pinterest is turning to video to help brands tell their tale more creatively.

Videography

Pinterest announced its upcoming plans in a blog post.

"Video helps people visualize how to make ideas happen.

"In fact, people have told us that when they come across a how-to video on Pinterest, they’re more than twice as likely to give it a try (versus videos they find on other sites)."

Seeing is believing

Pinterest says there's been a 60% increase in videos on the platform over the past year, covering everything from home products to hair and beauty tutorials.

To help address this demand, Pinterest has launched personalised recommendations to match videos with your tastes. A fully integrated video player that makes watching clips on Pinterest more streamlined has recently been launched.

To find out more visit blog.pinterest.com.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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