[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Report: Mobile shopping booming in Oz

A new report reveals that mobile shopping is booming in Australia – with plenty of room left to grow.

Mobile millions

The Mobile nation: Opportunities and strategies for retail report from Deloitte Access Economics found that in 2014 Australians spent $16 billion online, with over a quarter of these purchases made on a mobile device. 

The surge in smartphone spending is attributed to the upswing. Back in 2012 just 9.5% of Australians made a purchase from a smartphone. A year later that figure doubled to 19%.

More room to grow

Australian shoppers continue to combine mobile shopping with the real thing.

The study revealed that almost half of smartphone users visited a bricks and mortar store after searching products on their phone. Yet traditional retail still accounts for $238 billion in annual sales.

Moving on up

Deloitte speculates this means there's still plenty of room for retailers to leverage their mobile commerce offering.

The study used the example of daily deal website The Catch Group, which now processes 70% of its sales from mobile devices and apps after tweaking its website for mobile users. 

To find out more visit deloitte.com/au.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU