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RIP Facebook Trends

Facebook has removed its sometimes controversial section dedicated to trending posts in order to make way for more news-orientated content.

Extra extra, no more Trending

In what Facebook is describing as “future news experiences,” Trending will be replaced by dedicated sections of news video.

Another dedicated section called “Today In” will also connect users with news from local publishers as near as their own city, as well as local government and other organisations.

Over 80 publishers are testing in the “Breaking News” section, seeing as much as a 4% lift in click-through rates, 7% in Likes, and 11% higher shares. The new endeavour shows promise.

What stage is testing at

Currently, 33 US cities are testing the new “Today In” label. Facebook hasn’t provided much on timeframes, but did say 10 or 12 publishers will be launching shows in the Watch section.

The Trending section is the infamous catspaw that fake news managed to harness and spread with such gusto, while Mark Zuckerberg insists Facebooks is not a media company but rather a tech company.

Paradoxically, Zuckerberg insists that Facebook pays to “help produce content,” so tomato tomahto. But it's clear that Facebook is serious about becoming a premiere source for reputable news.

Are you surprised Facebook is killing its Trending section? Would you like to get your news through Facebook’s Watch section? Let us know in the comments.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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