Pinterest has lifted the lid on secret boards and now gives users unlimited access to the popular feature.

Private pins

As the name implies, the feature allows users to create boards that are private, and can be used for planning events like surprise birthdays. Secret boards can also be shared with select users.

First launched in 2012, until now Pinterest limited each user to six secret boards. The feature has proved so popular that Pinterest is now offering unlimited secret boards to all.

All on board

Pinterest announced the news in a blog post.

“During the holidays, we gave everyone a few more secret boards so people had a place to plan their gift lists and holiday surprises. Since then, we’ve heard all sorts of interesting ways Pinners are using secret boards, so we’ve decided to give you as many as you’d like!

“Secret boards are perfect for planning something you’re not quite ready to reveal to the world—inspiration for that website you’re building for your business, perhaps? “ wrote Pinterest’s Scott Tong.

Pining for pins

The update comes as Pinterest continues to offer new features such as Product Pins and Business Pages.

While what happens on secret boards might remain hidden from public view, it will boost engagement on the photo-sharing platform. Which means more advertising dollars when Pinterest decides to monetise.

To find out more visit blog.pinterest.com.

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