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SMK’s app of the week: Basecamp

Busy managing a bunch of projects, a mobile team and looming deadlines? Never fear, Basecamp is here. 

Back to basics

Billing itself as the world's best project management tool, Basecamp certainly looks slick and ticks all the boxes you'd expect to accompany such a claim.

That includes cloud storage, unlimited users, document editing, and iOS and Android compatibility.

Collaborate and listen

Where Basecamp really shines though is in its collaborative features.

Every user gets their own login, profile and dashboard that displays information relevant to their task on the project at hand. 

For managers, Basecamp allows users to create and manage “projects” and all associated work, including permissions, timelines and guidelines for stakeholders. 

We found Basecamp's interface clean, easy to use and most of all fast, a big bonus when it comes to cloud-based software. 

Live support

In addition to all the bells and whistles, Basecamp also provides free weekly lessons and live Q&A sessions. 

If you want a few more tips into how Basecamp can benefit your business, there's also a blog full of handy hints.

Test drive

While Basecamp isn't free it's good value, with prices starting at US$20 per month.

If you like the sound of Basecamp you can sign up for a no-obligation 60 day trial and see for yourself.

To find out more visit basecamp.com

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Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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