[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK’s app of the week: Passpack

Keeping track of passwords is one of the more challenging aspects of managing your online business presence, and it's only going to get harder.

We've all been guilty of using no brainers like “1234567”, but events like the recent Adobe attack remind us that that online security remains as important as ever.

Thankfully you don't have to have to memorise several hundred unique passwords to stay safe online, you can just use an app like Passpack.

Don't pass the buck

Passpack is aimed at virtually every internet user, from individuals and families to business owners and contractors.

It works like this: you enter your password into Passpack's interface, which works in a similar way to a spreadsheet.

You can then assign notes and share this information easily with others. You can also tag and categorise entries (for example office, home, social, etc) making them easier to organise.

As a nice extra touch, when you're accessing your passwords you only identify them by tags, meaning there's no chance of someone in the same room inadvertently seeing your secret stuff.

Safety first

Once all your passwords are entered, Passpack allows you to autofill your usernames and passwords into frequently visited websites.

While browsers like Google Chrome and Internet Explorer offer the same service, Passpack is more secure because it's stored on a server, meaning if your laptop was stolen your passwords would still be intact. 

Passpack offers an extra layer of security by only using encrypted data, so if their server was hacked your data would remain secure.

Messenger

In addition to its security credentials, Passpack also lets you send messages to colleagues and clients, as well as sending links and data.

Finally, the app can also import usernames and passwords from CSV files such as Excel spreadsheets, meaning less double-handling. 

Passpack is free for up to 100 passwords, then has pricing plans based around usage.

To find out more visit passpack.com

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment