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SMK’s app of the week: Passpack

Keeping track of passwords is one of the more challenging aspects of managing your online business presence, and it's only going to get harder.

We've all been guilty of using no brainers like “1234567”, but events like the recent Adobe attack remind us that that online security remains as important as ever.

Thankfully you don't have to have to memorise several hundred unique passwords to stay safe online, you can just use an app like Passpack.

Don't pass the buck

Passpack is aimed at virtually every internet user, from individuals and families to business owners and contractors.

It works like this: you enter your password into Passpack's interface, which works in a similar way to a spreadsheet.

You can then assign notes and share this information easily with others. You can also tag and categorise entries (for example office, home, social, etc) making them easier to organise.

As a nice extra touch, when you're accessing your passwords you only identify them by tags, meaning there's no chance of someone in the same room inadvertently seeing your secret stuff.

Safety first

Once all your passwords are entered, Passpack allows you to autofill your usernames and passwords into frequently visited websites.

While browsers like Google Chrome and Internet Explorer offer the same service, Passpack is more secure because it's stored on a server, meaning if your laptop was stolen your passwords would still be intact. 

Passpack offers an extra layer of security by only using encrypted data, so if their server was hacked your data would remain secure.

Messenger

In addition to its security credentials, Passpack also lets you send messages to colleagues and clients, as well as sending links and data.

Finally, the app can also import usernames and passwords from CSV files such as Excel spreadsheets, meaning less double-handling. 

Passpack is free for up to 100 passwords, then has pricing plans based around usage.

To find out more visit passpack.com

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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