[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK’s new website now live!

You may have noticed it already, but today we’re pleased to officially launch SMK’s brand new website!

We’re super excited with how our new design marries SMK’s activities across our training courses, blog and in-house services.

You'll see our new website also has a cleaner interface, improved search capabilities and suggests related articles. The site is also fully responsive, meaning you can keep up to date with the latest social news from any mobile device.

Over 2015 we'll also be ramping up our popular Insights Papers and launching webinars – so keep your eyes peeled for this innovative content over the coming months.

Finally, we'd love to hear about what type of content you'd like us to deliver on the SMK blog: whether it's more stats, How-To guides, news, or something else. The same applies to our Insights Papers. If there's anything you'd like to see featured let us know and our research team will try to factor this into its schedule.

As with all new things, our website will be going through some teething problems as it comes out of beta. We thank you for your patience during this time, and encourage you to let us know about any bugs or issues you have when browsing.

We hope you enjoy our new look, and feel free to send any feedback to hello@smk.net.au.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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