[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Snapchat dives into dev kits for AR apps

Snap Inc. is providing unprecedented access to their login system, Bitmoji avatars, along with the AR apparatus, as a part of their new dev kits.

Start the party

Until now, Snapchat has remained a fairly closed platform, especially from data-minded advertisers looking to dilute the app itself.

Snapchat is reconsidering its position as a walled garden, and has made plans to launch an entire app creator platform called SnapKit.

Past and future

Facebook famously opened its technical books back in 2010 which lead to its gigantic rise for nearly the next decade, that “nearly” being in reference to the other result which was the Cambridge Analytica scandal.

Opening their gates to AR devs makes sense as a trend, but it's Snap’s new login system that would allow third-party app makers to authenticate accounts with Snapchat credentials.

Teens are far more likely to see the value in linking a Snapchat account rather than Facebook, and advertisers know that it's with teens that trends hit hardest. Stay tuned. And snapping.

What do you think about Snapchat opening up its tech with others? Do you think Snapchat could overtake Facebook in peripheral logins? Give us your thoughts in the comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU