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Snapchat opens up Location Data for Marketers

Snapchat has unveiled Snap to Store, new ad unit covering online to offline conversions.

As part of the release Snapchat has opened up its vaults, giving marketers a glimpse into the location-based activities of Snapchatters around the globe.

Here's what we know.

Food first

It turns out Snapchatters love a good feed, and sharing the experience. 80% of people use Snapchat in a restaurant, while 66% do so at the mall.

Keen to show off those guns, half of Snappers post at the gym, and 49% at the airport.

Beta

Snap to Store lets retailers see which Snapchat ads are most successful in driving users into stores. There's also a dashboard to measure these conversions.

7-Eleven, Wendy's, and Paramount Pictures have been using the unit for months, ahead of the wider roll out.

Money move

Snap to Store could be a big step in opening up Snapchat to marketers and brands, something it was reluctant to do before its IPO.

However with Instagram busy adopting the platform's most popular features, Snapchat's belatedly striking while the iron's still hot.

Do you use Snapchat in your marketing mix? Let us know what works for you, in the comments.
 

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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