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Snapchat packages Posts into Stories

Snapchat is bringing out a new feature that makes the most of posts to create an entirely new kind of story.

Snappy recycling

Yup, Snapchat is allowing media companies to access public posts and create new pieces of breaking news, live events, and more.

The new public-centric approach to advertising is being called “Curated Our Stories”, and works as an extension of the platform’s public live Stories.

Not unlike Twitter’s “Moments,” Snapchat’s product will turn previously posted content into themed editions associated with live events and breaking news.

Success predicted

Snapchat has already seen success with 75 million people watching public stories in the past month.

The platform will is working with media companies like CNN, Viacom, and Daquan in order to bring quality content to the masses.

The main appeal is that companies like CNN and NBC Sports can use existing resources without needing to invest in new content for ads. If successful, good return on minimal investment could be the big story.

What do you think about Snapchat’s “Curated Our Stories?” Do you think this sort of recycled user based content could be a sustainable model? Let us know in our comments below.

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