[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Snapchat packages Posts into Stories

Snapchat is bringing out a new feature that makes the most of posts to create an entirely new kind of story.

Snappy recycling

Yup, Snapchat is allowing media companies to access public posts and create new pieces of breaking news, live events, and more.

The new public-centric approach to advertising is being called “Curated Our Stories”, and works as an extension of the platform’s public live Stories.

Not unlike Twitter’s “Moments,” Snapchat’s product will turn previously posted content into themed editions associated with live events and breaking news.

Success predicted

Snapchat has already seen success with 75 million people watching public stories in the past month.

The platform will is working with media companies like CNN, Viacom, and Daquan in order to bring quality content to the masses.

The main appeal is that companies like CNN and NBC Sports can use existing resources without needing to invest in new content for ads. If successful, good return on minimal investment could be the big story.

What do you think about Snapchat’s “Curated Our Stories?” Do you think this sort of recycled user based content could be a sustainable model? Let us know in our comments below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU