Snapchat has announced the ability for brands to sponsor characters and products through 3D World Lenses.

More than just a dancing hot dog

For those familiar with Snapchat’s filter and lenses you may recall a dancing hot dog that was added in the filters, which placed users within a captured video. Now brands can sponsor their own.

Brands will also be able to opt for a “swipe-up” option available through Snap Ads. Marketers can resize and place virtual objects within the out-ward facing camera view that will track with movement.

The ability for a brand to place a product within a lens will make it even easier for potential customers to envision that product in their own hands.

Key statistics

Since launch, Snapchat has been able to bolster a 19.7 point lift in ad awareness, a 6.4 point increase in overall brand awareness, and a 3.4 raise in purchase intent.

Snapchat cites its own-in-app polling, powered by Nielsen Brand Effect Services, for their up to date analytics, serving to better shape their marketing service for perspective clients.

Warner Bros. has been among the first to engage audiences through a 3D Word Lens of a Blade Runner “Spinner” car.

As larger brands begin to follow suit, Snapchat users can expect to see a wider array of virtual objects and characters being made available for a bit of fun coupled with product awareness.

Have you used any 3D Lenses? Have you spotted any 3D products on your Snapchat? Let us know in our comment section below.