Snapchat’s revenue reached $181.6 million for Q2 this year, a loss of -$0.16 earnings per share.

Snapchat snaps a little less

Recently released in Snapchat’s earnings, the popular social app fell $4 million short of Wall Street estimates.

Having lost $443 million in Q2, the report indicates that Snapchat’s sales and marketing expenses are growing without accompanying earnings.

Current investors are looking for daily active users to grow by 5 million (171 million total) with an average revenue of $1.05 or even $1.10. Total revenue has grown 153% since Q1, but not enough to impress investors.

New game plan

Snapchat has added 4 million new North American users compared to the previous two quarters, and boosted its ARPU in Rest of World from $0.19 to $0.29 since the previous quarter.

With the average Snap users creating 20 snaps per day, publisher story views are up 30% quarter-over-quarter and 250 million snaps being saved to Memories every day.

Snap will be moving towards a bid auction model to boost ad sales and raise current ad prices to make up for the recent shortfalls. Whether the new strategy will be enough to offset recent losses, only time will tell.

Do you feel that Snapchat is losing steam? Would you like to see new innovations? Give us your opinion in the comments section below.