[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Social media hits Three Billion Users

The combined total of active users using social media platforms has passed the three billion mark.

We are digitally social

According to We Are Social and Hootsuite, out of 3.819 billion internet users, 3.028 billion engage in social media.

Just to put that in perspective, with a global population just shy of 8 billion, nearly a third of the world is communicating via digital social platforms.

And it’s not shrinking any time soon. Close to 1 million new active users joining the ranks every day, as of the second quarter of 2017.

Global village gets even smaller

Regarding We Are Social and Hootsuite’s findings, over 121 million new users have joined the ranks of social media since April of 2017, with 82 million engaging through mobile alone.

A full breakdown of statistics can be found at SlideShare. With improved accessibility and stronger user engagement through all the social platforms available, the bubble will not be popping any time soon.

What social media do you engage with most? Do these numbers surprise you? Give us your insight in our comments section below.

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU