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DIGITAL MARKETING NEWS

St George’s customers bank on the go

The number of St George Bank customers using mobile banking is set to overtake transactions made at the bank’s physical branches. More than 600,000 financial transactions are currently being processed every month, equivalent to the workload of 112 branches.

Financial apps the way forward

With the majority of St George’s 252,000 mobile customers using either an iPhone or iPad, the bank is releasing a new version of its free iPad app that offers more comprehensive sales and service functionality.

Besides being able to transfer funds, pay bills, schedule payments and check balances the app features an automated feed from St George’s Twitter account, a home loan selector and the ability to apply for a savings account. While the bank now allows customers to apply for a mortgage online, this service is not yet available on mobile devices.

Mobile banking good for customers and business

The number of St George customers using mobile banking has doubled in the past 12 months, and as mobile device coverage continues to grow more sophisticated apps can be expected from Australian banks. Mobile banking is an attractive option both for customers, who avoid queues, and banks, who streamline their customer support without compromising on quality.

The St George Bank app will be available in November.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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