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Stat Attack: Half of US and UK Millennials are on Snapchat

We've known Snapchat was popular with the kids (and increasingly, the oldies) for some time now, but the latest stats reveal just how hot the ephemeral messaging service is.

Oh Snap

An infographic from GlobalWebIndex reveals that around half of 16 – 24 year olds in the US, UK and Canada are now on Snapchat.

Breaking it down, 51% of UK and Canadian millennials are on the platform, closely followed by the US and Australia at 47%.

Young guns

The impressive figures come hot on the heels of a stellar year for Snapchat.

The platform is now valued at over US$20 billion by some pundits, and continues to roll out new products (such as Memories) at a cracking pace.

Marketers, make hay while the social sun is shining. 
 

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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