[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Stories on Facebook and Instagram allow cross-posting

Facebook has announced ability for Instagram users to cross-post directly to Facebook Stories, in a bid to bolster Facebook’s lack of Stories.

Efficiency is key

Following preliminary tests in Portugal, Facebook is looking to launch the new functionality in the US, with the rest to follow.

Yet the cross-posting only works one way. Instagrammers can post to Facebook Stories, but not vice versa. Facebook is also making their Stories section the default from Facebook Camera.

Stories upon Stories

Instagram’s Stories has been a runaway success with users and brands since being launched. Its success has hurt Snapchat, and possibly Facebook Stories as well. 

Instagram has managed to eat into 17.2% of Snapchat’s daily user growth since launching Stories.

Yet Facebook is determined to get Stories to the people as analytics indicates its what users want most, regardless of who is providing the feature.

Thanks to Instagram’s cross-posting, Facebook may begin to add content quickly, but what that means for competition remains to be seen.

Do you use Stories? Have you been wanting the ability to cross-post to Facebook? Give us your thoughts in the comment section below.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU