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The average Tweet length is 28 characters long, and other interesting facts

Earlier this week Twitter employee Isaac Hepworth released a graph (via his Twitter account, of course) showing the average length of tweets from a sample of over one million tweets, excluding retweets.

The long and the short of it

It turns out that the average tweet is 28 characters long, with a spike at the 140 character mark.

Retweets reaching the limit

Yesterday, Hepworth published another chart of twitter data. Taking a sample of around one million retweets, it shows the lengths of the most re-tweeted tweets over a day. The average length of tweets retweeted is 140 characters, the maximum length allowed.

Hepworth didn’t speculate on the why this might be so, but some reasons might include users retweeting with comments and being re-tweeted, or tweets which offer more detail or opinion being more engaging.

The data is interesting for brands to consider, as posting a tweet around 110 characters length will allow followers to add their own comments while posting the entire original tweet. Longer, more engaging tweets appear to be those which are retweeted most.

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