[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

The Stories behind the Tweets

Twitter has launched a new series called Twitter Stories, a website that looks at the impact a single tweet can have. The site follows the various ways people have used the social networking service to enhance their personal and professional lives.

Tweet all about it

One story documents how Aaron Durand saved his parent’s bookstore, Broadway Books. The store was suffering a downtown during the GFC and Durand blogged that with his last $1000, he would “buy a burrito” for anyone who spent more than $50 in his parent’s store. He posted a link to his blog on twitter which then went viral and resulted in the store posting record profits.

Other stories show how Japanese fishermen tweet about their catch of the day and sell their haul before returning to port, and how a cyclist successfully challenged Lance Armstrong to a bike ride for charity.

Twitter wants your story

Twitter wants users to share how they have used tweets in an interesting way. Stories can be submitted using @twitterstories or using the hashtag #twitterstories.

Each month Twitter will curate a selection of profiles to share via the Twitter Stories website.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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