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DIGITAL MARKETING NEWS

This week’s tweather round-up

Uploaded to YouTube on 5 March, the now famous Kony 2012 video by activist group Invisible Children has been viewed over 52 million times. Whilst not everyone agrees with the content in the almost 30 minute long piece, it has certainly garnered huge media coverage worldwide. Several response videos have also cropped up claiming that the facts outlined in the piece are outdated. This piece has jumped from around 1,200 to over 84,000 views in a day.

Girlfriend of One Direction band member Liam Payne, Danielle Peazer has had some unsavoury tweets directed at her, causing a stir. Boyfriend Payne has jumped to Peazer's defence, and unsurprisingly, gossip sites have had a field day.

#AusPol continues to trend strongly.

Learn with SMK through July

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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