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Top 5 statistics: Australian shoppers online and in store

The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions.

Social influence

90% of Australians believe that social networks save them time in shopping (compared to 85% of consumers worldwide).

Multiple devices

17% of Australians say they are willing to use three or more technologies in the shopping process.

Comparison

40% of Australians are willing to use websites for comparing products and prices.

In store experience

Despite an appetite for online shopping, the majority of Australians still prefer to make a purchase in-store.

Trust in retailers

Overall, respondents revealed an increased trust in retailers. In 2011 friends and family were the most trusted source when making a purchasing decision (51%) and retailers were the least trusted influencer (3%). 2012 results reveal that trust in retailers has increased to 10%. The impact of social media on making brands accessible and thus increasing opportunities for engaging, transparent communication cannot be underestimated.

All statistics: IBM (NYSE: IBM) 2012 Smarter Consumer Study (28,000 consumers globally, 1,800+ from Australia).

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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