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Twitter expands its horizons

As of last week, Twitter has expanded into a more sophisticated and interactive platform.

Expanding Horizons

It has long been possible to expand individual Tweets to preview, for example, photos or video clips. Now users are now able to expand the Tweets of partner websites and publishers to preview text, images and videos straight from Twitter.

This allows users to keep up to date with the latest news headlines quickly and easily, without having to navigate around often busy websites.

Partner Up

Twitter has partnered with some of the world’s leading news sites, including The Wall Street Journal, Breaking News and TIME to bring Tweeters a full content experience, something currently not available on other social media platforms.

The expanding links to these sites now display news headlines, opening news story paragraphs and links to the Twitter accounts of both the writer and news publisher.

Open Viewing

Exclusive photos can be viewed from entertainment partners WWE, Buzz Feed and TMZ, while videos are being supplied by Lifetime and Dailymotion.

Twitter’s expanded Tweets have now been rolled out, with iPhone and Android applications coming soon.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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