Twitter is close to launching an update that will allow users to receive direct messages (DMs) from anyone on the micro-blogging platform.

Lost in translation

Until now, tweeters had to follow each other to send and receive DMs. Now Twitter plans to let users opt-in to receive DMs from anyone.

Inbox over online

The move could be a windfall for brands, who could potentially reach new users.

Another bonus could be crisis management – if an unsatisfied user receives a DM from a brand they may be less likely to publicly broadcast their complaints. 

Mixed blessing

The flipside is that the update is also a boon for spammers, meaning many users may not opt-in the for the DM free-for-all.

Time will tell whether the move results in more open communication between brands and users, or a headache for users dealing with Twitter's increasing spam problem.

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