It's been a busy year for Twitter: a spat with Instagram, riding the video wave with Vine and launching a public IPO.
Not content to sit still, Twitter's now experimenting with foreseeing the future.
#magic8ball
The push for social clairvoyance comes courtesy of the @magicstats account, whose slightly mysterious bio reads “I favorite the best tweets I see in real-time.”
As first reported on The Next Web, @magicstats favourites tweets it suspects will go viral.
And it appears to be doing something right. Two of @magicstats recent predictions received over 100 retweets within a few hours.
#trends = #advertising$
While it remains unconfirmed if @magicstats is an official Twitter account, it does bear a striking resemblance to @magicrecs, the official Twitter account that sends users direct messages recommending who to follow.
It makes sense for Twitter to be dabbling its toe in trending tweets – if it gets the equation right there’s no reason Twitter couldn't on-sell this info to its increasing stable of advertisers.
If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.
Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.
RECOMMENDED FOR YOU
LinkedIn Video Up 38%
Video content is becoming increasingly important on LinkedIn. Watch…
Video content is becoming increasingly important on LinkedIn. Watch…
Instagram Chief Explains Video Watch Time Importance
Instagram’s algorithm is constantly evolving, making it essential for…
Instagram’s algorithm is constantly evolving, making it essential for…
Meta’s New App “Edits” Takes On CapCut
Meta is making a calculated move into the video…
Meta is making a calculated move into the video…