[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Video’s going nuts on Snapchat

Snapchat might be know for its ephemeral messaging feature, but video is becoming kind of a big deal on the app.

Visionary?

Snapchat video started to get big around May 2015, when daily views were a respectably 4 billion.

Now Snapchatter are sharing and viewing a massive 10 billion videos per day.

Streaming superstar

That marks a 150% rise in under one year.

For comparison, Facebook currently attracts 8 billion video views every day.

Data dig

However, it’s important to note that Snapchat’s definition of video is a little looser than Facebook’s.

For example, Snapchat videos are limited to 10 seconds in length. This means users can quickly created multiple videos in succession.

Facebook videos tend to be longer, and reach far wider audiences.

Still, 10 billion isn’t a figure to be sniffed at.

Expect to see more Snapchatting video action before the year’s out.
 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU