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What Amazon’s Fire Phone means for mobile

Seven years ago Amazon revolutionised the e-reader market when it released the Kindle.

Now it's taking a crack at the mobile market with the release of the Fire Phone. 

Fiery launch

Last week Amazon CEO Jeff Bezos announced the Fire Phone, a high-end product that's priced squarely between the iPhone and Android smartphones.

The Fire Phone is powered by a bespoke version of Android called Fire OS, and features a 3D display. 

Funnel the funds

Yet the phone's most interesting feature is Firefly, an app that promises to provide advanced speech, text and image recognition. 

This means that users can point the Fire Phone at a product or piece of media, for example a book or TV show, and be redirected to Amazon.com to make a purchase.

So far the Fire Phone is rumoured to recognise over 100 million objects. 

Game changer

In much the same way the Kindle boosted Amazon sales by keeping users in their eco-system, Amazon will be hoping the Fire Phone performs similarly. 

While the mobile market is more mature, and services like iTunes offer similar audio and visual services, few can rival Amazon's range of content. 

Which makes the Fire Phone potentially the most disruptive, and interesting, smartphone to watch in years.  

To find out more visit amazon.com. 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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