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What Australia searched for in 2012

In 2012 it seems people were most interested in celebrities, disasters, and an irritating but undeniably catchy K-Pop tune, according to Google anyway.

For the past 11 years the Google Zeitgeist Project has collated global search trends across a range of categories.

With data from 1.2 trillion searches to crunch the list is always eclectic and this year is no exception. Whitney Houston topped the global list for most searched term, followed by Gangnam Style and Hurricane Sandy.

Besides naming the most prominent deceased celebrities, Zeitgeist offers an interesting look into Australia's search habits. Last year's report reveaied Australians were searching for planking (remember that?), cupcakes and the Royal Wedding.

This year shows a swing towards Lara Bingle, love, Toyota, pizza and Morgan Freeman.

Most searched terms

1.     Gangnam Style
2.     The Voice
3.     One Direction
4.     Whitney Houston
5.     Olympics
6.     Oz Lotto
7.     Diablo 3
8.     Hurricane Sandy
9.     KONY
10.   Morgan Freeman

Most searched Australian celebrities

1.    Lara Bingle
2.    Miranda Kerr
3.    Delta Goodrem
4.    Keith Urban
5.    Nicole Kidman

Most search food and drink

1.    Pizza Hut
2.    McDonalds
3.    Coffee
4.    Lite N Easy
5.    Eagle Boys

Top Australian news moments

1.    Hurricane Sandy
2.    Julian Assange
3.    Felix Baumgartner
4.    Transit of Venus
5.    Melbourne Earthquake

Most search How to…

1.    How to Love
2.    How to Kegel
3.    How to Rock
4.    How to Breastfeed
5.    How to Change

Most searched cars

1.    Toyota
2.    Ford
3.    Holden
4.    Nissan
5.    Honda

To view the entire Google Zeitgeist 2012 report visit google.com/zeitgeist/2012/#australia.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

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