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Why Messenger for Android doesn’t require a Facebook account

Facebook has released its first product that doesn't require users to have a Facebook account.

The Facebook Messenger for Android app, and eventually its iOS equivalent, will only need a name and phone number for sign ups.

Step right up

Facebook announced the new product in a blog post earlier today. 

Facebook wrote the new Messenger for Android app would allow users to “reach your contacts faster, start group conversations, share photos and more.”

After signing up, users can message anyone in their contacts list, for free. 

Reaching out

By making a product for non-users, Facebook is signalling it wants to provide mobile services for people who don't necessarily want to be part of their ecosystem. And make it easier for existing Facebook users to connect with them. 

The new sign up process may also help Facebook move into the space dominated by SMS (which recently turned 20) and Apple's iMessage service.

Roll out

The new Messenger app rolls out today in a number of countries including Australia, India, Indonesia and South Africa and will be available globally in the coming weeks.

A date has yet to be set for a similar roll out of Messenger for iOS users.  

To start using the new Facebook Messenger for Android app click here.

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Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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