[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Why Pinterest might become a Messaging powerhouse

While 2013 was largely defined by the video wars between Vine and Instagram, this year has seen a frantic scramble in the Direct Messaging space.

Facebook tried to buy Snapchat, and when rebuffed responded by snapping up WhatsApp for US$21 billion. Meanwhile Instagram launched its own Messaging service Bolt. Not doing anything by halves, Facebook forced users download its Messaging app and launched its own Messaging service Slingshot. Phew.

But quietly in the background Pinterest has been building up a very good and extremely popular messaging feature.

Message in a Pin

In May 2013 Pinterest launched its own messaging service, which allowed users to send pins to one another. 

Today, over 2 million pins are sent every day. However there wasn't a way to respond to pins, until now.

Chatterbox

Pinterest has just rolled out its messaging service for web, iOS and Android. The feature works similarly to Facebook Messenger, with friends represented by images and chat bubbles.

Entire boards can also be sent and up to 10 people can join a group chat.

What is interesting is that any pins sent or received via message retain all the information and functionality they do elsewhere on Pinterest.

This means if a user wants to browse, Like, comment on, or share the pin, they can do so directly from Pinterest messenger.

Game changer?

This feature is far ahead of the competition and will potentially boost engagement, and eventually sales.

Pinterest is slowing moving towards monetisation, and it's not hard to imagine the benefits of brands being able to send messages and products directly to targeted customers. 

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU