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World’s first Android store launches in Australia

Telstra and Google have teamed up to launch the world’s first dedicated Android store. Opened last week in Melbourne, Androidland is designed to showcase the various ways Android, Google’s operating system for smartphones and tablets, can be used by consumers.

Everything under one roof

Until now, Android-enabled devices have been sold at third-party retailers. Androidland is designed to boost awareness of the platform by presenting a range of compatible smartphones and tablets from manufacturers including Samsung, HTC, Ericsson, Motorola and LG.

Androidland also features life-sized Android Robots, gaming kiosks and displays where customers can learn more about the platform.

The Apple approach

By bringing a range of Android-enabled devices together in an interactive environment, it is reported Telstra and Google are hoping to replicate the success of the popular Apple stores. While the store is currently being billed as a temporary space, if it proves popular other locations around Australia are like to follow.

Worldwide, Android is currently the most popular operating system on mobile devices, ahead of Blackberry and Apple.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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