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Year in Review: Facebook 2016

Most platforms experience the natural highs and lows, and ebbs and flows, of doing business over a typical year.

Plainly, Facebook is no ordinary platform.

Whether it was revenue, user growth or engagement, Facebook racked up wins virtually across the board. The fake news scandal was a rare blip on the otherwise sunny Facebook horizon.

What's in store for the juggernaut in 2017?

Money monster

Facebook's recent earnings report blew expectations out of the water. Facebook netted a tidy US$7.01 billion, much of this from mobile.

More than paying for fancy new offices and bragging rights, Facebook now has a vast war chest with which to indulge in new projects – and repurpose features from rivals.

With an extended family including Messenger, Instagram, and WhatsApp, it's hard to see Facebook's influence and bank balance going anywhere but up in 2017.

Virtual reality

Video has been big on Facebook for some time, but Mark Zuckerberg has bigger plans for moving pictures.

This year Facebook rolled out live video streaming, and enhanced support and features for 360 degree videos.

With the release of the Oculus headset, expect to see more VR content coming to the feed next year.

Read all about it

While Twitter long had the handle on news, Facebook has made major advances in the area. The only problem – as this year's US election revealed – is that much of the news is false.

Facebook has made noises about clamping down on fake news, yet Twitter has shown us that taming trolls can be tricky.

Can Facebook come up with the secret sauce for balanced and accurate news reporting in 2017? That may be wishful thinking, even for Facebook.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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