[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

YouTube brings advertisers into Partner Program

YouTube has announced it will begin inviting advertisers to join its partner program.

Partner up

YouTube's partner program is a free service that provides creators with resources to improve production skills, increase fan bases and monetise their content. Typically users in the partner program include musicians, filmmakers, artists and athletes.

Now the doors are open to brands.

Advertising action

YouTube will begin working with advertisers this September with a workshop in Los Angeles, where YouTube's top creators will advise brands including American Express, General Electric, Johnson & Johnson and PepsiCo, in addition to their affiliated agencies.

Viral video marketing

The move marks YouTube's commitment to train advertisers in producing innovative content tailored for online and mobile audiences, rather than simply re-hashing videos made for TV and other mediums. The program is similar to Vimeo's Brand Creator Fund.

“By inviting advertisers into our partner program, we hope to give them access to resources and expertise that will help them develop even more compelling and authentic content on YouTube.

“With more than 1 billion people tuning into YouTube every month, we have a wonderful opportunity for brands to build deeper connections with their most passionate fans, reach global audiences, and ultimately build greater awareness for their products and services,” said YouTube's vice president of video online global sales Lucas Watson, in a press release.

If successful the program is expected to roll out to new markets in 2014.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU