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DIGITAL MARKETING NEWS

YouTube experiments with Multi-Cam videos

YouTube is experimenting with a new feature that allows users to switch between multiple camera angles when viewing a video.

Point of view

Users wanting to give the new feature a test drive can visit indie artist Madilyn Bailey's YouTube channel

Bailey's performance at the recent YouTube Music Night can be viewed from four different angles, accessed by a camera icon to the left of the screen.

Visionary?

While multiple camera angles is nothing new, YouTube is by far the biggest player to play with the technology. It's also part of YouTube's greater move to slicker, more branded content.

The feature could potentially be used for videos covering content such as music festivals, fashion and sporting events.

At the moment the feature is only available on Bailey's video, but if it proves a hit expect a wider roll out.

If you'd like to sign up to be considered for your own multi-cam experiment click here

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