[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube’s big backflip on Comments

YouTube is known for many things – cats, Justin Bieber, Gangnam style and controversial users comments.

While YouTube can't do much about the first three issues, a new update gives creators more control over user comments.

Not worth a thousand words

In November last year Google (which owns YouTube) made a change which forced users to access YouTube via Google+. The result meant that managing comments was removed from the YouTube inbox and moved to alerts.

The update was widely panned and a petition asking Google to reverse the feature attracted 200,000 signatures on change.org.

It appears Google was listening.

About turn

YouTube now allows content creators to moderate user comments on a single page, essentially bringing the YouTube inbox back.

“Staying connected with your audience is critical on YouTube, so we fast-tracked the development of a new comment management page that lets you see, respond to and moderate your comments all in one place,” YouTube engineer Patrick Doyle wrote in a blog post

Get the message?

Now creators can give a thumbs up, report abuse and reply to comments in one place, streamlining the process and allowing for faster interactions. Extra features including replying inline and expanding all replies are being rolled out shorty.

YouTube will be hoping the change encourages more comments, as more interactions means more advertising dollars as the platform continues to monetise. 

To find out more visit youtubecreator.blogspot

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment