[SMK] Social Media Knowledge


30% of the globe has at least one Facebook App

As the migration from Facebook’s flagship app continues, users are finding new homes on the social network's many other products.

Silly human, you can not flee

Following Facebook’s less than stellar numbers for Q2, the platform has released stats that indicate users are migrating to Instagram, WhatsApp, and Messenger.

Mark Zuckerberg says that of the 2.5 billion users with at least one Facebook brand app, the data “excludes when people have multiple accounts on a single app.”

This latest info seems intended to distract from Facebook’s plateau in the US and Canada, and falling user numbers across Europe.

Behind the scenes

According to Wallstreet, Facebook shares plummeted more than 20% in after-hours trading, which Facebook CFO David Wehner apply states “…this number better reflects the size of our community.”

Bundling up groups of user counts in a sort of “family of apps audience metric,” Facebook can gloss over the fact that the Facebook app is taking a nosedive.

With so many popular apps under its banner, Facebook’s power is far from relinquished but its fiefdom has faltered slightly. Regardless, so long as many creeks feed the river, the money will continue to flow.

What do you think about the latest numbers? Are you surprised at the change around? We want to know what you think. Let us know in our comments below.


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