Growing your email list is a constant challenge for most email marketers.
The average email list has a churn rate of around 30% every year, so to achieve list growth requires a concerted effort. Drop the ball and your list can very quickly be in decline.
Here are seven surefire ways to maximise your email list growth potential.
1. Popups, sign-up boxes & hello bars
Capturing your website visitors is the number one source for online list growth.
Don’t simply create a sign-up form and expect your visitors to go searching for it. There are many tools and plugins available to assist with developing sophisticated pop-ups or sign up boxes that display at different points of your visitor's journey.
You can even customise the call-to-action based on how they arrived at your site, and what keywords they searched for to find you.
2. Shopping cart checkout
It seems obvious, but this opportunity should not be overlooked. Every purchase made on your website should ensure that person is also opting into your email list.
Australian spam regulations dictate that you must have express consent to send any marketing emails, so simply including a tick box as part of your checkout process will ensure you don’t miss out on this prime opportunity.
3. Host a webinar
A great way to capture a truly engaged audience is to run an online webinar, with registrations ensuring an email address is mandatory.
4. Offer an incentive
Industry-specific white papers and reports can be a great tool to collect email subscribers.
You may want to create a specific landing page, or run some online advertising to promote the reports. And ensure an email address is required in order to receive it.
Email automation tools will help make this process a seamless experience for your new subscribers.
5. Add a call-to-action on your corporate email signature
Maximise the potential reach of your daily emails by including a call-to-action to join your email newsletter list as part of your corporate email signature.
6. Get your team involved
Be proactive and get your colleagues involved in capturing email subscribers at every opportunity.
Your sales team, support centre, social media team and online chat services can all play a role in growing your email list, so educate them on why email list growth is key to business growth.
Just make sure they understand how to get correct consent! You must be able to provide proof of every email opt-in if requested.
7. Take it offline
Don’t forget your offline communications can also be used to drive list growth.
Trade events, instore signage, print advertising and sales counters can all be used to encourage email sign-ups using iPad kiosks, QR Codes, and good old-fashioned pen and paper.
Have we missed anything? Let us know your favourite email hacks in the comments below.
ABOUT THE AUTHOR
John Scott has is co-founder of The Orchard, a Melbourne based email marketing agency. The Orchard work closely with some of Australia’s best known brands in developing tailored email marketing programs focused on delivering solutions based on three core principles: Growth, Conversion & Retention.
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