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DIGITAL MARKETING NEWS

Twitter fights back against Facebook, makes headlines easier to find

February 11, 2022

Twitter is reportedly testing a News Tab that makes it easier for users to browse news headlines.

Read all about it

The trial tab sits above the navigation bar in the Twitter app, and features a stream of headlines from Twitter-approved publishers. 

It's intended to help users keep across breaking news more rapidly, and appears to function like a souped-up version of the recently discontinued Discover tab.

Breaking news

Twitter is facing increased pressure from Facebook when it comes to live-events and breaking news, in addition to stalling new user growth.

While the News Tab is only available to select users in Japan, if it proves a hit expect to see more headlines being made (and retweeted) further afield.
 

Learn with SMK W/C 4th July 2022

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SMK Editor

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