[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Save Instagram Live Videos

Instagram has allowed users to stream live video via their social accounts for awhile now.

However, those streams have been a broadcast-then-blow-away phenomenon. If you reckon you should be able to save them for posterity, then read on.

Live Vid Insta-catch-up

Facebook has done live video since January 2016. Twitter has had Periscope for ages, but smartly integrated it into its core app in late 2016. For both these social popstars, allowing users to save a copy of their live streams just seemed sensible.

Apparently Instagram didn’t see the sense.

In fact, Instagram has been habitually late to social video parties. Video ads were incubated a long time before launching on the platform. Live Stories only made it onto Instagram in December 2016, and then without the ability to save a copy for later.

How to save Live Instagram Video

As of now, though, Instagram does let users save a copy of their Live Stories video for later viewing.

To start a live video on Instagram, tap the camera icon in the top left of the screen, then tap Live at the bottom of the screen, then tap Start Live Video. Point your device at interesting things for a while, then tap again to end your show.

Once you end your live broadcast, the new functionality comes into play. Now, you get the option to Save in the upper right corner. So, hit Save—Your video file will save to your camera roll.

It’s easy to do, but it might take a while to save—especially if your video was long.

Limits and availability

Saved live videos go to the device’s camera roll, but will still disappear from users Instagram feed after the broadcast finishes. Being saved to the users device means they can archive it or re-post it as they like.

It is worth noting that the save function does not capture details such as comments, likes, stats about viewer numbers and any other interactions.

The ability to save your live streams is on Instagram’s virtual shelves now. If it doesn’t seem to work yet on your device, keep a look out for app updates—it may appear with the next push.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment