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Google Study: Online video viewing habits

Google has released a heap of interesting facts about how we're consuming online video – here's the pick of the digital bunch.

Mobile movies

According to Google, one in three adults aged between 18 and 54 years now say their smartphone is their primary device for watching online video.

This is changing how we're watching video, but not just when we're out and about.

Home screening

Indeed, half of YouTube users tune in when they're at home, but not just on their smartphone.

Over the past year the number of users watching YouTube videos on a TV screen has doubled.

Content specific

Interestingly, content dictates which screen users will view videos on.

Most users prefer to watch beauty, fashion, entertainment, and pop culture content on their smartphones. Travel and food videos are more likely to viewed on a desktop or laptop. 

While news, sport, and comedy are most often viewed on a TV screen. Users also prefer group viewing in front of a larger screen.

What does this mean for your brand? Keep in mind your audience (and screen) when creating your next piece of video content.

To find out more visit thinkwithgoogle.com.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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