[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Stories is Go

Last year Instagram launched its Snapchat-eqsue Stories, and whilst not exactly original, the feature's been a runaway success.

Now Facebook is hoping to reproduce that easy win by launching its own version of Stories.

Storybook ending

Facebook Stories is now available on iOS and Android in Ireland, with a greater roll out expected in the coming months.

Similar to Snapchat and Instagram, Facebook Stories lets you share photos and video that disappear within 24 hours.

Insta-success?

Instagram Stories now has 150 million users. History tells us that Facebook Stories should be a similar success.

However Snapchat and Instagram are mobile first platforms. While the majority of Facebook users are now mobile, the fact that Stories can't be viewed on desktop may create a disjointed Facebook experience.

Stay tuned to see if Facebook Stories hits a home run (and potentially puts a dent in Snapchat's upcoming IPO), or goes the way of the Poke.
 

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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