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Facebook warns advertisers: speed up or be left behind

Size might not matter, but speed does.

At least according to Facebook – which has warned advertisers to speed up their mobile website load times, or risk being cut adrift.

Faster higher better

Facebook calculates the speed of advertisers' mobile sites when delivering ads.

Ad Age reports that if these websites load too slowly Facebook could stop these ads from displaying, according to Facebook's Director of Ad Products and Marketing, Matthew Idema.

"The speed with which a mobile website will load is one factor our ad delivery system will use to determine which ads to show which people," Mr. Idema reported.

Lean and mean

Facebook data suggests 40% of users will go elsewhere if a mobile page takes longer than three seconds to load.

To help get the most mojo mobile, Facebook will be releasing guidelines for advertisers on how to create faster websites.

If you haven't already, now is the time to make sure you're mobile ready, and speedy.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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