New Zealand might be a country of 4.4 million, but it punches way above its weight when it comes to social nous.
Here are the latest social facts from the Land of the Long White Cloud.
The most popular Facebook Page in New Zealand is YouTube sensation Jamie's World with 9.8 million global fans – more than double the population of NZ.
Making up the top three Facebookers are Lorde (6.6m fans), and the All Blacks (4.1m fans).
When it comes to favourite brands Pages, Air New Zealand is firm favourite with 1.2 million fans. This is followed by Whittaker's Chocolate Lovers (608,688 fans) and Nutella (607,795 fans).
Lorde holds the most popular Twitter account in NZ by far, with 4.3 million followers.
Coming in a distant second is T Mulligan (911,606 followers) and Daniel Gillies (835,062 followers).
Kim Dotcom comes in at number eight.
While Air New Zealand, grabaseat, and Serato are the most popular brands.
In not so surprising news, Lorde is the most popular Kiwi YouTube star, with her Vevo channel amassing over 900 million views.
Air New Zealand is also the runaway leader for brands on the platform, with total channel views topping 65 million.
HellPizzaNZ comes second with 38 million views.