[SMK] Social Media Knowledge


New Zealand Social Stats

New Zealand might be a country of 4.4 million, but it punches way above its weight when it comes to social nous.

Here are the latest social facts from the Land of the Long White Cloud.


The most popular Facebook Page in New Zealand is YouTube sensation Jamie's World with 9.8 million global fans – more than double the population of NZ.

Making up the top three Facebookers are Lorde (6.6m fans), and the All Blacks (4.1m fans).

When it comes to favourite brands Pages, Air New Zealand is firm favourite with 1.2 million fans. This is followed by Whittaker's Chocolate Lovers (608,688 fans) and Nutella (607,795 fans).


 Lorde holds the most popular Twitter account in NZ by far, with 4.3 million followers. 

Coming in a distant second is T Mulligan (911,606 followers) and Daniel Gillies (835,062 followers).

Kim Dotcom comes in at number eight.

While Air New Zealand, grabaseat, and Serato are the most popular brands.


In not so surprising news, Lorde is the most popular Kiwi YouTube star, with her Vevo channel amassing over 900 million views.

Air New Zealand is also the runaway leader for brands on the platform, with total channel views topping 65 million.

HellPizzaNZ comes second with 38 million views.

Learn with SMK through May

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May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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