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Pipe down those popups, says Google

Never scared to tinker with its search algorithms, Google will soon implement a change that demotes websites that obstruct content.

The move is specifically aimed at making the search experience better for mobile users, whose touch-screens have less leeway for popups.

Right ideas

Two years ago Google added a mobile-friendly label to its search pages to help millions of smartphone users find websites suitable for phone browsing.

The company says 85% of websites comply with general rules such as text size and tap targets, so the label has been removed to declutter its results.

However, in researching mobile pages Google has found many not delivering for their visitors.

Deserved rewards

Immediate popups, popups that appear as users scroll halfway down the page, or any layout that generally blocks content will draw negative points for Google's new search rankings.

Popups that are smaller or important, such as login forms or for verification, will not affect a website's ranking.

The changes come into effect on January 10, 2017, giving developers plenty of time to correct any issues, and they are explained in depth on Google's Webmaster blog.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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