[SMK] Social Media Knowledge


SMK’s app of the week: The Roll

We've all been there: scanning through swathes of photos on the camera roll looking for that perfect snap.

However if you've had a smart phone for a few years, it's likely your mobile pics number in the thousands.

A new app call The Roll is here to help you pick the best ones.

Roll on

While beauty may lie in the eye of the beholder, The Roll uses some very clever tech to rate your photos.

The app employs image recognition technology to group photos together based on their content. For example: selfies, landscapes, portraits.

After grouping, The Roll includes tags to make your images more easily searchable.

Photo finish

The Roll then rates the "best" photos of each bunch. It does this by comparing the principles and composition of millions of curated photos, and compares them to yours.

Each photo is then assigned a score between zero and 100. The higher the score, the higher The Roll favours the image. Scores also include technical data such as shutter speed and ISO.

While The Roll may apply somewhat cold logic to finding beauty, at the very least it's a practical way of sorting and searching through your ever-increasing library of mobile moments.

To find out more visit theroll.eyeem.com.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment