Consumer data is valuable currency for brands, but it can be a delicate line to tread between asking for user information and balancing privacy rights and concerns.

A new infographic from Infosys polled 5000 individuals across Australia, France, Germany, the US, and the UK to show when consumers are more like to share, and not share, their personal data.

Doctors and banks

Consumers in the US, Europe and Australia feel most comfortable sharing their personal data with doctors (90 per cent), banks (76 per cent) and retailers (70 per cent).

Yet 35 per cent of consumers don't share more personal information because they feel banks don't have a clear process for addressing fraudulent issues. 

And nothing beats the person touch, 95 per cent of respondents prefer sharing information face-to-face rather than online. 

Data mining

Consumers have mixed feelings about data mining – 39 per cent describe it as invasive while admitting it is helpful.

Over a third of consumers describe it as convenient (32 per cent) and time-saving (33 per cent.)

US consumers are least concerned with privacy issues around data mining, while German consumers are the least likely to share their personal information.

Retail

Close to three-quarters of consumers report that retailers aren't effectively targeting them with ads on mobile apps, and 72 per cent don’t feel emails and online promotions reflect their personal interests.

78 per cent of those polled would be more likely to purchase from a retailer again if their offers targeted their interests, wants or needs. A similar number (71 per cent) are more likely to buy if offered an incentive based on location.

However there are boundaries – consumers report that they want targeted ads from retailers, but are hesitant to share personal information that enables such ads.

Social off limits

Consumers are increasingly fine with sharing their email, but information to social networks is generally off limits. 

80 per cent of consumers are willing to share their email addresses, while only 16 per cent would agree to sharing information about social media profiles. 

To find out more visit infosys.com. 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!