[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Lorna Jane brings social media in store

Activewear giant Lorna Jane has installed a high-tech mirror called SociaEyes in its Chermside Park store in Brisbane. The touch screen device allows customers to ask their friends advice on clothing via Facebook.

Mirror Mirror on the Facebook wall…

SocialEyes works by taking a picture of the customer that is then sent to Lorna Jane’s Facebook page, where customers can receive feedback from the online community about their outfit options.

Once the photo is posted customers are given an in-store reward and go into the draw to win a $250 Lorna Jane wardrobe. The image can also be tagged and enabled on other social media sites. 

Bringing social media to bricks and mortar

Lorna Jane is testing SocialEyes are a way to lure customers away from online shopping and back into back into stores. By tapping into the company’s 230,000 Facebook fans it hopes to bridge the gap between online and and in store shopping by offering an interactive experience and rewards.

SocialEyes will launch at Lorna Jane stores in Sydney and Melbourne in time for the Christmas rush.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU